
Hello,

Below you will find your customizable ecourse.


To edit the course quickly and easily just copy the code phrases below into the "find/replace" feature in your text editor. This is usually found under the "edit, replace or search" menu at the top of your editor in the menu bar.


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Instructions
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- Highlight and copy the copy and paste phrases including
  the quotation marks. One at a time and paste them in
  to the "find what" box.

- Type your own information in to the "replace with" box.

- Click the replace all button.

You're done now just check to see if all of the information
is correct and then paste your messages in to your follow
up auto-responder and start sending it.

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Copy and paste phrases
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"autoresponder code here" (found in your autoresponder service)

"confirmation link" (found in your autoresponder service)

"add your name here"

"your email address"

"your URL here"


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Conformation message:

Hello "autoresponder code here"

Thank you for your interest in the Search Marketing Made Easy Crash Course.

It is very important that you confirm your subscription so that we 
can start sending your messages right away.

Please take a minute and click the link below to confirm.

"confirmation link"

We will send your first lesson as soon as we receive
your conformation.

Remember we value your privacy. We will never rent, share or
sell your email address.

Thank you,
"add your name here"


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1

Subject line: First Lesson - Search Marketing Made Easy


Hello "autoresponder code here",

Welcome to the first lesson in the Search Marketing Made Easy Crash Course. Over the next few days, you will receive several lessons that will help you learn
the ins and outs of using search engine optimization strategies to marketing your business online. 

In this first lesson let's talk a little about how search engines work so you can get a better understanding of how you can use them to market your business. Too many website owners are unaware of what good search engine placement can do for a business and they often believe that once they submit their webpages to a search engine they are guaranteed tons of traffic, sales and success. 

Im sorry to say that's generally not the case. Simply submitting your webpages to a search engine is not always enough to see real results. To get a good ranking in the search directory it requires at the least some basic search engine optimization for the index to list your pages in the top results.

Search engine optimization is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page. Why is it important to be on the first page? 

It's important because the average internet user doesn't click on any of the sites listed on the second or third page. Out of sight, out of mind. One website owner reported a two hundred and ten percent increase on her e-commerce sight when she had her webpage redesigned for optimal search engine optimization.

You would think that the prospect of a two hundred and ten percent increase in sales would be all the incentive a web developer would need to redesign their site. That isn't always the case. There are a variety of reasons people avoid recreating their websites.

Some people believe that search engine optimization is too difficult to understand. The reality is that search engine optimization is fairly simple. All it takes is a little research and most people are ready to rock.

Other people feel that there are simply too many things to learn before they will be ready to optimize their website. Search engine optimization is just like anything else. When you first start out you know nothing. With some homework and a bit of trial and error and you will know exactly what it takes to make your webpage popular with the web crawlers.

Some people believe that search engine optimization will take up lots of their precious time. People with this particular fear should remember that old adage about time and money. If time spent optimizing your website leads to an increase in sales isn't it time well spent? Besides search engine optimization is easy, once you have the hang of it won't add much to the time you would already have to devote to updating your website.

You do not have to submit to hundreds of search engines to reap the rewards of search engine optimization.

If you have a large site, you shouldn't worry about spending lots of time optimizing it and running the risk of never finishing the process. If you have a large website just take things one step at a time. Focus on optimizing on page per day. Start with your most important pages and then concentrate on the irrelevant pages. By using this one page a day method you won't run the risk of sitting at your computer until your eyeballs fall out of your head.

It might take some time and some trial and error to optimize your website but you will consider it time well spent when you see an increase in the amount of traffic, the increase in traffic should lead to more sales.

That's it for today's lesson. We have a lot to go over in the next few days if you want to
learn how to use search engine strategies to market your business online, so make sure you look for your next lesson soon. We will be talking about how search engine marketing (SEM) differs slightly from search engine optimization (SEO).

Thank you again for joining, 

Until then,
"add your name here"

"your email address"

"your URL here"

P.S. If you have questions or need assistance please feel free to contact me at any time. I will be happy to help,



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2

subject line: Second Lesson - Search Marketing Made Easy


Hello "autoresponder code here",

Its time for your second lesson in the Search Marketing Made Easy Crash Course. I hope you found lesson one informative. In this lesson we are going to talk about how search engine marketing (SEM) differs slightly from search engine optimization (SEO).

Search marketing is a set of marketing methods used to increase the visibility of a website in search engine results pages. Types of search engine marketing include; search engine optimization, pay per click, paid inclusion, and social media optimization. Search engine marketing differs from search engine optimization which is the art and science of making web pages attractive to internet search engines.

Non-profit organizations, universities, political parties, and the government can all benefit from search engine marketing. Businesses that sell products and/or services online can use search engine marketing to help improve their sales figures. 

Some of the goals of search engine marketing are to develop a brand, generate media coverage, and enhancing a reputation, and to drive business to a physical location. 

If you do not feel confident enough to try your own search engine marketing there are several companies that will be able to help you out for a price. If you decide to go with a search engine marketing company take your time and shop around, find a company that really suits your own businesses search engine marketing needs. 

Stay away from companies that promise top rankings. Most companies that promise top ranking are more interested in your money than they are keeping your business. Quite often this type of company will charge you top dollar, spend a few days making sure your website has a few basic requirements and that is the last you hear from them. This type of search engine marketing company is not really interested in repeat customers.

Tread carefully around companies that promise first page rankings on the major search engines like Google, Yahoo and Bing. Make sure these companies are talking about sponsored listings and not just natural listings. Companies that are only after natural listings traditionally charge a large monthly fee, using a small portion of the money on sponsored listings, and pocketing the remainder.

The false promise most commonly used by shady search engine marketing companies is the money back guarantee. Generally, if you read the contract very carefully you will lean that these companies have a very strange idea of major search engine. Companies that have a money back guarantee typically don't deal with the search engine movers and shakers like Google and Yahoo, instead they use small obscure search engines that are hardly ever used.

The Search Engine Marketing Professional Organization (SEMPO) was created in 2003 to offer the public educational resources about search engine marketing and to also promote search engine marketing. Currently it represents over 500 global search engine marketing companies. 

The site offers their resources to the public for free as well as search engine marketing training courses for anyone who would like to expand their knowledge of search marketing. Their objective is to teach search engine marketing strategies, techniques, and practices, to help you become successful, so you should definitely spend some time going through their resources.

That's it for today's lesson. In your next lesson we will be going to go over a few basic search engine optimization terms you should know.

Until then,
"add your name here"

"your email address"

"your URL here"

P.S. Again, I appreciate your joining me for this short course. If you have questions or need assistance, please feel free to contact me at any time. I will be glad to help.



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3

Subject line: Third Lesson - Search Marketing Made Easy


Hello "autoresponder code here",

Its "add your name here", with your third lesson in the Search Marketing Made Easy Crash Course. In your last lesson we talked about how search engine marketing (SEM) differs slightly from search engine optimization (SEO). Today we are going to go over a few basic search engine optimization terms you should know.

Why is having a receiving a high ranking so important to the future success of your online business? Studies have shown that consumers seldom look at websites that don't rank a spot on of the first two pages the search engines display. 

Websites that receive a ranking that places them on the third page (or any other pages after that) see a significantly lower amount of traffic at their websites then one that is ranked on the second page. There is even a staggering difference between the first and second page. In the world of ecommerce ranking and strong search engine optimization is everything.

At first search engine optimization may feel like trying to rappel down the side of a mountain, a huge scary world full of big words like web crawlers, PageRank, Meta tags, and algorithms. You've never heard of any of these things. A quick internet search of the world algorithm doesn't help; all you got was a printout of strange symbols and numbers arranged in complex algebraic equations.

Sit back, take a deep breath, and try to relax. Search engine optimization is a lot simpler then you might think. First things first. Algorithms really are every bit as complex as they look. Simply defined they are a finite set of carefully defined instructions. Most, if not all, computer programs are designed with strict algorithms.

PageRank is simply the program Google designed to search, index, and rank it registered webpage's. PageRank operates on a link analysis algorithm. PageRank is credited for Google incredible success.

Web crawlers are tools search engines use to browse the web in a methodical, automated manner. When web crawlers are browsing websites they are looking for algorithms.

Meta tags are special HTML tags that provide information to about a web page. Meta tags are written directly into the title tag and are only visible to the search engine.

The reality of search engine optimization is that you can start to optimize your website without any knowledge at all of the technical stuff involved in search engine optimization. Simply stated the very first step in designing a website that is going to be well ranked by the search engines is to create a content rich site. What this means is that you must cram as much information about your product into your website as you possibly can. 

The third step to search engine optimization is to fill your site with keywords that will attract the web crawler's attention. The final step in a wonderfully optimized website is to submit it to the search engine that will compliment it.   

That's it for today's lesson. In your next lesson we will be talking about

Until then,
"add your name here"

"your email address"

"your URL here"


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4

Subject line: Fourth Lesson - Search Marketing Made Easy


Hello "autoresponder code here",

How are you?  We're winding down to the end of this short course. But we still need to go over a few things so today we are going to jump right in

When it comes to title tags and search engine optimization there are a few question website owners typically ask. Does each individual web page need a different title? Is there a maximum length for title tags? Is there a title tag limit? Are title Meta tags a good idea?

The World Wide Web Consortium requires that every single HTML document must have a title element in the head section. They also state that the title element should be used to identify each individual pages content.

The title tag plays four separate roles on the internet.

The first role the title tag fulfills is what librarians, other Web developer, and directory editors use to link to other websites. A well written title tag is far more likely to get faster reviews than one that is not highly targeted to consumers.

A title tag is what is displayed on the visitor's browser. By displaying the title tag in the visitors browser the web user knows exactly where they are if they have to return to the site later on. Internet Explorer typically tires to display the first ninety-five characters of the title tag.

Search engines display the title tag as the most important piece of information available to web searchers. 

A good title tag should be able to clearly indicate the webpage's contents to the web user. A clear title tag is more likely to be placed in the user's favorites list. The normal length for a good clear title tag is normally under sixty-five characters long. Title tags should be typed in the title case. Headers should also be typed in the title case.

When it comes to search engine optimization, the home page title is normally the first thing the web crawlers look at when they are ranking a webpage. Your website is introduced by your homepage title.

TIP: Its important to make sure that your title tag sounds credible.

Every single page of your website must have its very own unique title. A Meta tag is a special HTML tag that provides information about a web page. Meta tags do not affect the display of a webpage. Although Meta tags are placed directly into the HTML code, they are invisible to web users.  Search engines use Meta tags to help correctly categorize a page. Meta tags are a critical part of search engine optimization.

It is important to remember that Meta tags are not a magic solution to making your website a raging success. The most valuable feature Meta tags offer to website owners is the ability to control (to a certain degree) how their web pages are described by the search engines. Meta tags can also let website owners prevent having their website indexed at all.  

Meta tag keywords are a way to provide extra test for web crawler based search engines to index. While this is great in theory several of the major search engines have crawlers that ignore the HTML and focus entirely on the body of the webpage.  

Don't forget to keep an eye out for my next email. There will be some great stuff in your last lesson.

Until then,
"add your name here"

"your email address"

"your URL here"



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5

Subject line: Fifth Lesson - Search Marketing Made Easy


Hello "autoresponder code here",

Well, we have come to the final lesson in the Search Marketing Made Easy Crash Course. I sure hope that you have enjoyed your lessons and now have a better understanding of how search engines work and how you can use simple SEO strategies to market your business online. In this last lesson we are going to go over some proven tips for better search engine rankings. 

As we know the most important goal of marketing online is to increase traffic, visibility and sales for to your business. Once you start thinking of your website as your shop front and understand that the more people you can entice to come into your shop front, the more customers you will have. 
We also know that one of the best ways to increase traffic to your website is to increase your search engine rankings. 

That is why the first tip I want to share with you today to increase your ranking is to build your internal and incoming links. Internal links are simply links on your site that link to other pages on your site. It is important that each of your pages contains links to the all of the other pages on your site. 

This will increase the page rank of every page on your web site. Incoming links can be placed on other, smaller websites that you have built. These other sites will be smaller and you will only need a few pages for them. Now, put links on these pages that link to your main site and cross link them using the same keywords. 

Another thing you should keep in mind in internet web marketing is that you can improve your search engine ranking using some simple HTML tricks. You know that the Title tag goes directly under the Head tag. In this Title tag you have an excellent opportunity to place some keywords. 

Dont just put them in a list though; make a coherent sentence that explains what your site is and what it can do for the visitor. Put 4 or 5 of the best keywords in this sentence. Make sure you have 1 or 2 keywords in each of your Heading tags (H1, H2) as well. 

Next, you should know a little bit about Meta tags. These tags used to be search engines most used method of ranking webs sites. Today, they are barely used as search engines have moved on to use different methods. 

Meta tags are still used occasionally and it will only take a few seconds to put them in, so most people agree that you should have Meta tags in your web page. Use the META NAME="description" tags directly under your title tag and make a list of the most relevant key words for your site. Dont use popular key words that have nothing to do with your site; search engines do not like this. 

The final thing that needs mentioning regards the keywords on your site. The text on your web pages should have some keywords in it. Just use them sparingly. Put 1 keyword at the beginning of your major paragraphs. 

This is enough. If you put too many keywords on your site, then search engines will just see it as spam and ignore it. Also, never put keywords in where they dont make sense. If you keep these and other internet web marketing tips in mind, you are certain to have great success in the promotion of your website.

I sure hope you have enjoyed your lessons and learned a lot about how you can use search marketing strategies to grow your business online. As we close this final lesson I would like to thank you again for joining me and even though your lessons have come to an end I want you to still feel free to contact me with any questions may have. 

Until then,
"add your name here"

"your email address"

"your URL here"



==========================================
Legal Notice

The Publisher has strived to be as accurate and complete as
possible in the creation of this course, notwithstanding the
fact that he does not warrant or represent at any time that
the contents within are accurate due to the rapidly changing
nature of the Internet.

The Publisher will not be responsible for any losses or
damages of any kind incurred by the reader whether directly or
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This course is not intended for use as a source of legal,
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advised to seek services of competent professionals in legal,
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No guarantees of income are made. Reader assumes
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